This ladies casual brand was created in Los Angeles around 2007. Designed by a group of local Fashion Design School graduates; giving the line its' real L.A. vibe. The name was derived from the word "Slick"; the feel of the cotton modal fabric that originated the line. The line is also in tune with the laid back feel of the California Sunshine; a colorful relaxed weekend casual.
In Spring/Summer of 2011, a lounge wear line DREAMMMM…was started.
The casual relaxed feel and the simplicity of the design, with fabric oh so soft makes you want to wear it all day!